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π•€π•Ÿπ•€π•šπ•˜π•™π•₯𝕗𝕦𝕝 𝕣𝕖𝕑𝕠𝕣π•₯ π• π•Ÿ 𝔸ℙℙ𝔸ℝ𝔼𝕃 β„π”Όπ•‹π•Œβ„β„•π•Š 𝕓π•ͺ Coresight Research

πŸ‘— Offline-based apparel companies experience higher online return rates than online-based counterparts.


πŸ’Έ Returns for offline-based companies reduce their bottom line by an average of 28.9%, equating to $11.34 million.


πŸ“ Top reasons for online apparel returns: size/fit (53%), color (16%), damage (10%).


πŸ‘– Certain apparel categories like pants, shirts/blouses, dresses, and outerwear/jackets see higher return rates.


πŸ”„ Apparel brands and retailers are adopting strategies like changing returns policies and implementing virtual try-on tech.


πŸ” 85% of surveyed brands and retailers either use or plan to use virtual try-on tools.


πŸ’Ό Virtual try-on tools not only reduce returns but also drive initial sales.


πŸ“ Size-recommender tools increase conversion for 80% of brands and retailers who use them.




HOW INDUTRY ARE HANDLING RETURNS :



GapΒ shortened its returns window to 30 days in June 2022, down from the previous 45 days.



ZARA USAΒ implemented a $3.95 charge for online returns to third-party drop-off points starting June 2022.



AmazonΒ introduced virtual try-on for shoes in June 2022 through its new mobile AR tool.



WalmartΒ acquiredΒ Zeekit (a Walmart Company), a virtual clothing try-on startup, in May 2021 and improved the experience in September 2022 by enabling customers to use their own photos for better visualization of clothing.



SOURCE ARTILE LINK in commentsΒ 





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