𝔼𝕝𝕖𝕧𝕒𝕥𝕖 𝕐𝕠𝕦𝕣 𝕎𝕠𝕣𝕜𝕠𝕦𝕥 𝔾𝕒𝕞𝕖: 𝕕𝕚𝕗𝕗𝕖𝕣𝕖𝕟𝕥 𝕒𝕡𝕡𝕣𝕠𝕒𝕔𝕙 by Gymshark
- Jishnu Nair
- Apr 19, 2024
- 1 min read
Lets look at ACTIVEWEAR MARKET - The global women's activewear market was valued at $119,078 million in 2017, and is expected to reach $216,868 million by 2025, registering a CAGR of 7.7% from 2018 to 2025.
Features need to focus on Active Wear:
1. Performance Precision: Studies show that optimal-fit workout gear can enhance performance by up to 20%, thanks to unrestricted movement and muscle support.
2. Comfort Counts: Research reveals that 9 out of 10 athletes perform better when wearing comfortable gear. Moisture-wicking fabrics can improve comfort levels by 30%, keeping you focused on your goals.
3. Confidence Quotient: According to surveys, 80% of individuals report feeling more confident in well-fitted workout attire. Confidence leads to a 25% increase in workout intensity and endurance.
I appreciate company like Gymshark taking efforts for being more inclusive on size demography Empowering Women, One Size at a Time
1. Size Range:Sizes from XS to XL, catering to diverse body types, resulting in a 30% increase in customer satisfaction.
2. Representation: Diverse marketing campaigns showcase women of all shapes and sizes, leading to a 25% boost in brand loyalty.
3. Community Engagement: Active listening and feedback integration have led to a 20% rise in customer engagement and product improvements.
4. Adaptive Design: Innovative features like adjustable straps and stretchy fabrics have garnered a 15% increase in sales of inclusive apparel.
Gymshark isn't just changing the fitness apparel game; they're revolutionizing inclusivity standards. 💪🌟 #InclusiveFitness hashtag#EmpoweringWomen hashtag#GymsharkInclusivity hashtag#FitnessMetrics hashtag#PerformanceEnhancement hashtag#ConfidenceBoost hashtag#activewear

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