PRIVATE BRAND PORTFOLIO
FIOROVANTI BRAND DEVELOPMENT
OBJECTIVE
As a brand with sophisticated women's designs, successful turnaround led to challenges in product sizing, fit, and manufacturing. These hurdles resulted in inconsistent size charts and prolonged production turnover, impacting end product quality. Furthermore, the brand sought customer personalization and portfolio expansion
OUTCOME
Successfully streamlined 80% of the brand portfolio, resulting in a notable 12% increase in sales. Redeveloped patterns for 12 women's fashion lines, enhancing fit preferences and elevating brand development, performance standards, and quality. Additionally, orchestrated effective communication of business plans, developed new customer demographics, and recommended four portfolio changes based on third-party vendors and manufacturing insights.
IMPLEMENTATION OF MTM TO BRANDING
Implemented Made-to-Measure (MTM) services for men's suits by leveraging cutting-edge Gerber Technology. This advanced system allowed us to precisely grade and customize alteration rules, ensuring optimal fit and comfort tailored to individual body types. By meticulously considering the unique measurements and proportions of each customer, we guarantee a perfect fit and unparalleled satisfaction. Our integration of Gerber Technology signifies our commitment to innovation and excellence in delivering bespoke attire that epitomizes both style and comfort.
Managing challenges in Developing Brand VRUKSHAKAM
Developing a vegan brand for all body types comes with its unique set of challenges:
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Material Sourcing: Sourcing high-quality vegan materials that are both ethical and sustainable can be challenging. It requires extensive research and collaboration with suppliers to ensure the materials meet quality standards while aligning with the brand's values which made us find overseas vendors from India with quality card supporting GSM values also giving more pattern options.
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Fit and Comfort: Designing clothing that caters to various body types while maintaining comfort and style can be complex. It requires thorough testing and adjustments to patterns and sizing to ensure a flattering fit for all Experimented more on empire seam for waist hip proportion also played with special alterations and grading to cover various body types.
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Limited Market Awareness: Vegan fashion may still be niche compared to conventional clothing, resulting in limited market awareness. Educating consumers about the benefits of vegan materials and the inclusivity of the brand across social media resulted from google analytics were essential for brand recognition and growth along with attracting and retaining customers. Building a strong brand identity that resonates with the target audience requires consistent messaging and creative marketing strategies.
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Cost of Production: Implementing lean manufacturing principles, we've successfully reduced seams and optimized finishing methods, resulting in a significant reduction in cycle time. By prioritizing efficiency and streamlining processes, we've avoided labor-intensive closure systems, effectively balancing costs without compromising on fit or quality.
MANAGING TECHNICAL AND BUSINESS ASPECTS
With a keen eye for design and a deep understanding of technical aspects, co-create concepts and provide seasonal direction to ensure alignment with our design ethos and customer needs. Balancing commercial viability with innovation, closely monitor sell-through rates and market shifts, driving success for start-ups. In addition to my design skills, I possess expertise in pattern-making, movement, and technical construction, enabling effective communication with Fit, PD, factories, and 3D teams. Experienced in attending fittings and participating in construction reviews bridging technical gaps and maintaining a dynamic product portfolio as a product manager and technical designer.
